AL FUTTAIM AUTO
AL FUTTAIM AUTO
DRIVE FROM HOME (BETA)
A proposed idea for Al Futtaim was carried out to collaborate with Dubai Drives to create an online race on Playstation’s Project Cars 2.
This campaign was to race at home during the quarantine lock down.
Dubai Drives had a real race in the Dubai Autodrome club circuit and that event was replicated online on Project Cars 2 which had the Dubai Autrodrome club circuit
The proposal was to have Al Futtaim’s roster of Toyota 86, and Civic GRC available in the game and the content was to be telecasted live on Dubai Drives instagram page with live telecast by professional motorsport commentators.
The game replay was saved by me and I did a virtual photoshoot where the players were tagged.
 |  |  |
|---|---|---|
 |
AL FUTTAIM AUTO
OFF-ROAD FROM HOME
We wanted people to go off-roading even during the lockdown and we encouraged them on our Instagram stories.
Video Editor: Islam Momtaz
AL FUTTAIM AUTO
SPARKS OF RAMADAN
The aim was to create small sparks (activations) that spread throughout the holy month. Rather than having a generic hero film and playing in the same space as many other brands during this unprecedented Covid 19 time we live in.
Each 'spark' represents a Ramadan value from meditating in your car to donating our social media spaces for causes.
ECD- Simon Reid
Motion Graphics- Louise Cardenas
